An address in the heart of Casablanca
The Immeuble Assayag stands at 1418, boulevard Hassan Seghir, in Casablanca. Raised in 1930 to the designs of the architect Marius Boyer, its three Art Deco towers make up one of the city's recognisable silhouettes — a familiar landmark in the urban landscape. To discover how the building came about, and its place in the Casablanca of the 1930s, turn to the History page.
Why the sources disagree
If you look the building up elsewhere, you will meet other addresses. The press sometimes writes "18, rue Hassan Sghir", databases place it on the corner of rue Allal Ben Abdellah, and online maps show a boulevard. None of this is wrong: there are two simple explanations.
The number. The group of three towers has two entrances, one at number 14 and the other at number 18. Hence the form 1418, which joins them — the one that appears in official documents, city plans and property deeds.
The name of the street. The street has changed its name and status over the century: avenue Poeymirau at first, then avenue de la Marine, it became a rue, then an avenue and finally boulevard Hassan Seghir. Administrative documents keep "rue Hassan Seghir"; online maps display "boulevard". This is common in Morocco, where one thoroughfare readily carries several names depending on the source and the period.
In practice: for a letter or any administrative matter, write 1418, Assayag, rue Hassan Seghir, Casablanca. For a GPS or a taxi, "boulevard Hassan Seghir" will bring you to the foot of the towers.
Can the building be visited?
The Immeuble Assayag is a lived-in private residence: there are no drop-in visits, no ticket office and no regular opening hours. Its doors do open from time to time, however, for cultural events — exhibitions, film shoots or heritage occasions such as the Journées du Patrimoine (Casablanca's annual heritage open days). These special occasions are the chance to admire the great glazed screens that flood the stairwells with daylight, or to reach the terraces and their view over the city.
Two simple habits will ensure you miss none of these openings:
- check our news regularly, where every date is announced;
- follow the residence's Instagram account.
A living place, a shared respect
While the building gladly hosts exhibitions, film shoots and cultural events, it remains first and foremost the home of its residents. When it opens to the public, we ask every visitor for the greatest courtesy: to keep to the areas indicated, to respect the quiet of the place and to photograph with discretion. It is on that condition that these encounters between the public and this inhabited heritage can continue, in the spirit of hospitality that is the soul of the house.
Around the building: an Art Deco walk
The Assayag can also be discovered from the street, and its neighbours are worth the detour. Our Art Deco walk around the Assayag links nine stops on foot in two hours — from the old rue de l’Horloge to Marius Boyer’s town hall — with a map.
Planning your visit
A question about a forthcoming opening, or a plan for a film shoot, an exhibition or an event? Write to us through the contact form or at info@assayag.ma: we will reply as promptly as we can. Until then, the visit begins online — through the pages of this site, which tell the story of the building, its architect and the people who keep it alive.