Alex Bego

Alex Bego

Resident & author of the site

Photographer and researcher, resident of the Immeuble Assayag. I document the life and the architecture of the residence from the inside.

I live in the Immeuble Assayag, in Casablanca. This site was born there: from the wish to tell, from the inside, the story of a building people photograph from the street without ever crossing its threshold. The staircases, the glass roofs, the terraces and the people who live with them deserved better than a silhouette on a postcard.

A photographer, researcher and publisher, based in Morocco since 2010, I work under the name Alex Bego. I lead photographic walks through Casablanca and I founded Morocco24x7, where I write regularly about the history and culture of the country.

I speak Russian, French, English and Arabic — which makes it possible to read Casablanca from several points of view at once, and to cross-check sources: archives, works on the history of architecture, and the memories of neighbours.

On this site I publish the history of the building, its architecture, its events and the life of its residents. If you hold archives, photographs or memories connected to the Assayag, write to me: they belong here.

Contact me Instagram ↗ Morocco24x7 ↗

Let’s work together

This site — its design, its writing, its development — is my own work. I do the same for others, private clients and companies alike.

Custom websitesDesign, writing, development and multilingual versions — like this site.
PhotographyArchitecture, interiors, events: reportage and images for your materials.
VideoShooting and editing for advertising campaigns and social media.
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📝 Articles (35)

The Immeuble Assayag photographed in 1935, its three towers seen from the square, cars parked before the arcades The building Été 1934 : l’Assayag se remplit 17 October 2026 · 5 min General Noguès in full-dress uniform and François Cogné walking along the pavement of the avenue Poeymirau beside the Assayag; opposite, the Société Hamelle building The building François Cogné, le sculpteur de Lyautey au rez-de-chaussée de l’Assayag 25 September 2026 · 11 min Entrance door of the Assayag Building with a geometric grille, under a concrete canopy, between two potted palms Architects Qui bâtissait Casablanca vers 1930 ? 17 September 2026 · 7 min Old colourised view of the Sidi Belyout Muslim cemetery and the former rue de l’Horloge, now rue Allal Ben Abdellah The neighbourhood La rue de l’Horloge, la rue de l’Assayag avant les boulevards 17 September 2026 · 6 min Stepped terraces of the Assayag Building seen from below: plants, railings and a pergola at the top, against a blue sky Casablanca Vivre sur le toit : les terrasses de Casablanca et de l’Assayag 17 September 2026 · 8 min Rounded top of a modernist building in Casablanca: a colonnaded top-floor loggia beneath a projecting cornice Casablanca Casablanca, ville de célibataires : des garçonnières de l’Assayag aux Studios 17 September 2026 · 7 min The sun setting over the rooftops of Casablanca, seen from the top of the Assayag, pierced parapets in the foreground Casablanca 1930 : la Casablanca des gratte-ciel qui n’a pas eu lieu 17 September 2026 · 9 min An artist paints a frieze of black horses on the long white wall of the Assayag’s basement, “Citadelle” exhibition Community Deux voix, mai 2023 : comment le sous-sol est devenu un lieu 6 September 2026 · 6 min Between two red curtains, a performer in a satin dress recites, her partner seated on a yellow chair Events Le Labyrinthe poétique : cinq performances traversent l’immeuble 4 September 2026 · 5 min Crowd under a red-lit vault, AIRMAX Dn8 neon Events La dimension rouge : Air Max Day 2025 dans les sous-sols de l’Assayag 4 September 2026 · 4 min The Assayag’s stepped towers and their stairwell glazing in front of glass-fronted buildings, a dome in the foreground The building L’immeuble était fait pour être évacué 4 September 2026 · 7 min An electric cooker in a tiled kitchen of the Immeuble Assayag, 1935 The building L’Assayag en 1935 : une prise de courant dans chaque cuisine 4 September 2026 · 6 min